2015 ISETAN/MITSUKOSHI HANABANA-SAI
Japanese top department-store group Mitsukoshi Isetan’s spring campaign “Hanabana-Sai”(means “Flowers/Floral Festivals”) is under way.
Based in a concept of a “celebration of life and being,” the festival features video and main visual events created with color powder, surging flowers and plants. The advent of spring is expressed through the vitality and energy that cascades out from flowers and plant life. In addition, a display window has been prepared that presents an installation of coloured paper which dances and flows like the snowy flurry of cherry blossoms. Accumulating over a five week run, the fluttering storm is done to be an ever-changing display.
伊勢丹・三越の春のキャンペーン「花々祭・はなばな祭2015」のクリエイティブディレクション・アートディレクションを行いました。メインビジュアルはフラワーアーティストの東信氏とのコラボレーション。
伊勢丹は「祝祭」と三越は「再構築」をテーマにメインビジュアルからショーウィンドウまでトータルで監修・制作。
- Creative Director
- KAPPES + AMKK
- ArtDirector
- Makoto Yabuki(TANGRAM),Hokuto Ando
- Executive Producer
- Masanobu Nagakura(TANGRAM),Toshiya Hayashi
- Technical Director
- Shiya Matsuyama,Shohei Takei
- Producer
- Eri Deguchi
- Movie Director
- Keisuke Fukaishi(TANGRAM)
- DOP
- Satosi Uchikawa
- Lighting
- Yasuyuki Suzuki
- Styling
- Takuma Watanabe
- Make/Hair
- Michou.
- VFX
- Locust
- Prop
- Shuhei Nakazawa
- Designer
- Moemi Goda(TANGRAM),Taku Hatao