
NIKE+ FUELBAND SE “NIKE FUEL LIFE”
Nike+ FuelBand SE is an activity monitor that digitally measures your daily life physical activity. As part of the promotion for the product release in Japan, five ambassadors were selected to represent the image of Nike+ FuelBand SE.
We produced the videos with these ambassadors.
日常生活における活動量を数値化してくれるアクティビティモニター、Nike+ FuelBand SE。日本発売のプロモーションとして5人のカリスマをアンバサダーとして選出。
映像作家 赤地剛幸がプロモーションムービーの演出をしました。
Nike Presents: KOHARU SUGAWARA-NIKEFUEL LIFE
Nike Presents: CULUMI NAKADA-NIKEFUEL LIFE
NIKE PRESENTS: TAKU OBATA-NIKEFUEL LIFE






- A&P
- Wieden+Kennedy Tokyo
- Executive Creative Director
- Caleb Jensen
- Associate Creative Director
- Naoki Ga
- Account Executive
- Shinya Kamata
- Director
- Takayuki Akachi 【KOHARU,CULUMI,TAKU】(TANGRAM)
- Assistant Director
- Moemi Goda【CULUMI】(TANGRAM)
- Director of Photography
- Masashi Sasaki, Takayuki Akachi (TANGRAM)
- Producer
- Kenji Yamamoto (Rooftop)